The project is based on a task where I got the choice to work with a product or a concept within the category of kitchen equipment. My concept was based on making a new foodprocessor with an esthetic look which could differentiate among the many competitors on the market. The product was thought to fit SMEG's product series "Small domestic appliances", and therefore it had to comply and fit into their personality, style and product quality.
Unique for this product is that it would not need several containers for different uses. Instead, two different tool-holders would make it possible to perform all kind of food processing. Locking mechanism on lid makes the feeding process completely automatic.
